AI Insights · Timothy · June 2022
Top 5 Fashion Games in South America: Q2 2022 Performance Analysis
Discover the performance trends of the top 5 fashion games in South America during Q2 2022, featuring key metrics on downloads, revenue, and active users.
The second quarter of 2022 saw notable trends in the performance of the top 5 fashion games on a unified platform in South America. Below, we delve into the key metrics, highlighting weekly downloads, revenue, and active users for each app.
Makeup Master: Beauty Salon by Game In Life showed a varying performance throughout the quarter. Weekly downloads started strong at 219K in late March, peaking at 452K in mid-April, and then gradually declined to 83K by the end of June. Revenue followed a fluctuating pattern, starting at $2 in mid-April and reaching a high of $46 in early June before settling at $10 by the end of the quarter. Active users mirrored the download trends, peaking at 777K in mid-April and decreasing to 256K by late June.
Makeup Salon: DIY Makeup Artist from TapMagic experienced steady growth in both downloads and active users. Weekly downloads increased from 51K in late March to 345K by the end of June. Revenue also displayed an upward trend, starting at $11 in early May and reaching $36 by the end of June. Active users grew consistently, starting at 62K in late March and climbing to 583K by the end of June.
Hair Challenge by Rollic Games maintained a steady performance throughout the quarter. Weekly downloads fluctuated around the 160K to 240K range, with a notable peak of 244K in mid-April. Revenue showed minor fluctuations, peaking at $30 in late March and maintaining a modest average around $10. Active users remained relatively stable, hovering around the 1M mark, with minor dips and rises throughout the period.
Makeup Stylist: Makeup Game by Gametertain demonstrated significant growth in Q2 2022. Weekly downloads surged from 12K in late March to over 413K by the end of June. Revenue, while starting late in the quarter, showed a steady increase, reaching $29 by mid-June. Active users exhibited substantial growth, starting at 16K in late March and exceeding 1M by the end of June.
Dream Wedding! by MagicLab, despite being a newer entry, saw impressive numbers. Weekly downloads skyrocketed from 36K in late April to 681K by mid-June, before slightly declining to 393K by the end of June. Active users also rose significantly, starting at 34K in late April and peaking at 1.25M in mid-June, before settling at 954K by the end of the quarter.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the fashion gaming market in South America. For more detailed analytics and trends, visit Sensor Tower.
